Facebook has found a new way to get people to spend even more time on their social network. This Facebook feature, called ‘Watch’, will be the go-to place for viewers to watch videos.
For now, only a selected number of users within U.S have been given access to this feature through mobile, desktop and Facebook’s TV apps. In addition to the 4 tabs in the Facebook app, there will now be another tab with the name ‘Watch’.
In a blog post announcing Watch, the director of product, Daniel Danker said, “Watch is a platform for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.”
Facebook has introduced this new feature in the hope that it will help boost ad revenue and entice people to return to News Feed every now and then. The Facebook Watch tab will have categories like ‘Most Talked About,’ ‘What’s Making People Laugh’ and ‘Shows Your Friends Are Watching.
Soon after its launch, people began wondering its similarity to Google’s YouTube. Like YouTube, corporate partners will produce some shows but Facebook says its main aim is to provide its users a platform to upload videos. Facebook does have one major advantage over YouTube as it allows a stable connection between friends. So you can always find out videos that your friends are watching.
Also, it will be great when similar minded people will be able to come at the same platform to form communities and chat groups around certain shows. “Watching a show doesn’t have to be passive. It can be a chance to share an experience and bring people together who care about the same things” wrote CEO Mark Zuckerberg in a post announcing Watch.
All this being said, it is still difficult to see Facebook Watch giving a tough time to YouTube. We say this because of the past experience of social media. Apparently, people hardly switch between tabs while using Facebook. They are more interested about what’s happening in the world and use the News Feed to obtain that knowledge.
Although Facebook Watch may be similar to YouTube but the competition is rather going to be faced by Twitter. In the past, the company already had to go head to head with Facebook and Google for advertising money because it just doesn’t have a comparative audience.
The only point Twitter could have bragged about was its ability to join people with specific ads. However, Facebook had already started creating problems when it launched the live video platform last year. It gained huge popularity and now Facebook Watch is about to steal the show.
Twitter invented the follower model, the hashtag, real-time public chat and live video. Facebook copied all this successfully and now it is about to damage Twitter even more when it is going to take over Twitter’s role as a center for online socialization around video and TV.
Today, Facebook might have content uploaded by amateur users, but if this becomes a success, it won’t have trouble getting content by professional producers.