Best Tips to Use Instagram to Boost Your Travel Marketing Efforts


With a gamut of stunning images and video content, the stories feature, and sophisticated filters in Instagram, your travel business will pop in no time.

Instagram has the highest engagement levels if you compare that with the other social networking sites.

If you have a tour and travel business, a stunning website, and compelling Instagram posts, nothing can stop you.

Mostly, travelers like to feel motivated when planning their next trip.

Therefore, if you want to boost your travel marketing efforts and reach out to these people, Instagram is your best bet.

Travel aficionados also visit many travel blogs and websites to figure the best deals on hotels, flights, sightseeing, and food.

Besides, travelers like to see stunning Instagram photos of pristine beaches, snow-capped mountains, lush green forests, and many more aspects related to travel and vacation.

Therefore, you need to tap into your audience’s interests. Here are some of the best tips to take your travel marketing efforts to the next level:

Use Stunning Content

Insta Content

Be it your Instagram profile or travel website or blog, always post eye-catching content to inspire travelers to visit green valleys, sea beaches, hiking destinations, historical towns, hilltop cities, jungles, and more.

Use high-resolution photos and videos on Instagram when marketing your travel business and website.

Once your posts gain likes, comments, and shares, customers will know about your business, resulting in inquiries, phone calls, emails, bookings, and conversions.

Jaw-dropping Instagram visuals of verdant forests, pristine lakes, splendid sunrises, animal safari, river rafting, and trekking destinations will motivate travelers to explore all these places with their family or friends.

Make sure you use the right Instagram editing tools and filters to make your posts stand out from the rest.

This way, you can gain more купитьлайки в инстаграм provided you use the right Instagram tools and filters to perk up your posts.

Leverage User-Generated Content

Using user-generated content or UGC is the best way to boost engagement levels. You can use some of the popular travel destinations like Eiffel Tower in Paris, Niagara Falls in Canada, Disneyland in Florida, Taj Mahal in India, and so on.

Instagram content

You can also invite your followers to use their photos and videos of popular tourist spots they visited in contests. You can use these UGC to take your marketing efforts to the next level. It is beneficial for users and travel companies alike.

You can use the UGC to communicate your message with real, high-definition content, while the users gain exposure, win some freebies, such as a travel bag, from your touring company.

Look like a Professional Travel Business

Your Instagram posts must look professional and beautiful. It means images or videos you use in your posts should pique audience interest.

Do not forget to include your travel business logo and tagline on Instagram when you post content on the photo-sharing site.

The logo and tagline will attract visitors to your Instagram page and website, driving traffic. The logo will help people to trust your brand.


Your audience is out there. All you need to tap into the likes and preferences of travel buffs and communicate the right message across to them.

Thanks to new Instagram features, formats, and options.


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